As part of the release of the new perfume “Miss Dior”, two launch nights were organized in Shanghai and Tokyo. D/Labs took care of an immersive experience during which the public could turn a steering wheel and see the images of the Colle Noire (last residence of Christian Dior) go from day to night. Through an infrared camera, when moving their arms, people could see flowers growing, fireflies appearing … We also took care of the graphic design, the setup and the operation for LED screens and DMX light bars on the Party Zone.
Date : 2017
Location : Shanghai and Tokyo